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Jump/Start Lecture Series: 05 Brand Development

  • Generator 40 Sears Lane Burlington, VT, 05401 United States (map)

05 How will people know about it? | Brand Development
This is Jump/Start's fifth seminar out of six!

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Instructors: Michael Jager – Solidarity of Unbridled Labor

For entrepreneurial thinkers and makers, a great idea, product, or service is not enough to build your idea’s true potential. Your ability to capture, communicate, and create and refine your cultural relevance in people’s lives is essential. This is the practice of a Living Brand. It’s about strategic thinking and design and how to practice and apply it in oneness with your idea – because an idea that is not in motion, learning, and relevant is no idea at all. We will review what a brand is and why it matters and dig into the process, practice, and some cases of Living Brand work in action. Resources and reading materials for creating, clarifying, communicating, and cultivating your idea will be shared.

Series Sponsor: People's United Bank

Additional support generously provided by: Davis & Hodgdon Associates, Merritt & Merritt Lawyers for Growth Companies, Fresh Tracks Capital, Middlebury College, M//E designs, Center for Women & Enterprise, BTV Ignite, Green Mountain Power

Later Event: March 9