"As have so many cottage industries surrounding the Phab Four, a band that pays tribute to the Beatles, Cash or Trade grew out of the concert parking-lot scene. After putting out feelers to friends about the idea of a fair-trade ticket-exchange business and launching a bare-bones website, the Rich brothers hit the road and began setting up shop outside of Phish shows.
'We created a fair-trade ticket booth on the lot where people could meet up and trade tickets,' Dusty recalls. The CoT tent served to raise the nascent company's visibility. It also provided a real-world litmus test for the theory that, if given the chance, many fans will simply look to unload or buy tickets fairly, rather than make money. To validate his point, he cites the fact that a majority of for-sale tickets hit the CoT website between two weeks to 24 hours before a show."
Read on to find out more about how cashortrade.org got its start and how the company is finding success.